The Advantages of Cross-Merchandising
The Best Tactics to see the Advantages of Cross-Merchandising
Maybe you know your marketing. Maybe you know what customers want. You understand the challenges of running a startup or a retail store.
But you may be making a huge mistake and not even know it, and it may be right in front of you. It’s cross-merchandising, and it is a simple but effective tool for retail stores.
Don’t know what it is? Keep reading to find out all about cross-merchandising and how you can use it.
What Is Cross-Merchandising?
Cross-merchandising is the act of putting complementary products on retail display next to each other. It’s a component of visual merchandising.
Cross-merchandising is also known as secondary product placement.
How Retailers Use Cross-Merchandising
You see an example of cross-merchandising every time you buy groceries. An example of grocery store cross-merchandising would be putting chips and salsa next to each other in the grocery store. Odds are if a customer is buying one, they will need the other.
Or maybe your local pharmacy sells hair care products in one aisle. On the other side of the aisle, they sell soap and body wash. While shopping for shampoo or conditioner, a customer may remember that they also need soap.
Good cross-merchandising is appealing to the eye and helps customers find products that will solve their problems. Instead of running around the store, the merchandise they are shopping for will be smartly placed in the store.
Why You Should Use Cross-Merchandising
The disadvantages of cross merchandising are few and far between. The benefits are enormous.
Cross-merchandising is a great way of using display fixtures wisely. You can use it to expose customers to as much merchandise as possible.
It doesn’t have to be a messy display. The right retail display fixtures will keep merchandise organized while showing off as much of the product as possible. Customers should be drawn to the products.
The most obvious reason for using cross-merchandising is to increase your sales. By placing complementary items next to each other, your customers will be reminded that they need chips and salsa, or a matching shirt and pants, or dress shoes and shoe polish.
The type of retail display fixtures you will need for cross-merchandising depends on your store type and the products you are selling. A one-size-fits-all solution may not work for your retail space.
Identify what locations in your store would be best suited for cross-merchandising. Ask yourself what your store’s focal points are and where you want a customer’s attention to go.
You will also want to ask yourself what products you want to introduce to your customers. You can use cross-merchandising to highlight new products or ensure that lesser-known products are promoted in your store.
Order the Right Fixtures for Any Store
Now that you know what cross-merchandising is, it’s time to implement it in your store. Display Connection offers display solutions for all sizes of stores, as well as a variety of display cases. We have the right retail fixtures to help boost your sales and complement your existing merchandise displays.